Gobee Bike

Solving last miles commute and empower the freedom of ride


This case study focuses the biker app, one main product for Gobee.bike, an Alibaba-funded startup.

It covers the design process and rationale throughout three stages of the startup:

  • Before series A funding (the first venture capital funding for a startup)

  • After series A funding

  • The business closure


  1. User Bike App

  2. Internal Operation App

  3. Revamp logo and implementation


This case study has 7 sections, you could use the right index navigation to jump between sections easily.

  1. Discovery

  2. Define

  3. Ideate & Prototype

  4. Build Measure Learn

  5. Additional Works

  6. Business Closure & Review

  7. Project Learning


 Discovery and Define


Ideate & Prototype

 Test & Validate