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Design Portfolio and research projects. 


HCD Users Interviews

imvenus design

We completed 3 users interviews, and aim to do ideation next week.

Once again a big thank you to our users. We hope they enjoyed the conversion, as much as we learnt a great deal from each of them!

The busy lifestyle and large variety of yummy food in HK is definitely encouraging our users to eat out than cooking at home. While users are aware the importance of eating healthy, there are a number of reasons they cannot eat healthily, e.g. for convenience sake, gathering with friends, trying new things out, etc. Health is less of a priority, and they have little motivation to change their lifestyle to be more healthy.

Innovative solutions yet not changing their lifestyle could be a potential direction...but we will see.

Interview 1 (Female)
User Profession: Banking
Work Experience: 10 years +
Location: Causeway Bay Japanese Restaurant

Interview 2 (Female)
User Profession: Digital advertising
Work Experience: 4 years
Location: Chinese noodle restaurant at Kam Ming Chiu Chow Restaurant 油麻地-金銘潮州粉麵餐廳


Interview 3 (Female)
User Profession: Secretary

Work Experience: 8 years
Location: User Home

HCD 02 - Define Research Method of Eating Healthier Food

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Our team decided to pursue Challenge 2 because we believe it is highly relevant to HK.

Although a large varieties of food options are readily available, none of us believe the food we are eating is healthy! We all want to eat healthier food, but there are different reasons hindering us to do so.

Thus, we decided to speak to different full time office workers who always work overtime in Hong Kong to:
- Understand the importance of 'eating healthier food' in their eating habits and food selection process
- Their definition of 'healthier food options' and current barriers to eat healthier
- Awareness to existing healthier food options, and areas to improve to increase their consumption of healthier food options.

We also gave ourselves a little healthy treat at the end of our meetup... Carrot and Tofu Chocolate cake with tea... not too bad for a beautiful Saturday! #hcdstoryteller   




HCD 01 - Warm Up & Solve a daily commmunte challenge

imvenus design

We are pleased to complete Workshop 1 together in a nice, relaxing Saturday afternoon. At the end of the meetup, we came up with an idea and prototype that we've been dreaming for.

One of our members is a typical office lady, walking (in fact, running when she is late!) from point A to B on high-heels is very frustrating and painful. We came up with an idea of 'retractable' high-heels, and this is how it works:
- There is a sensor on the high-heels which can be connected to the user's mobile.
- User can retract the heels by pressing the button on the mobile when she has to run and catch the bus.
- By pressing the button again, the heels will extend so that user can present herself professionally during a business meeting.

Aha! Great ideas = Great teamwork, and we all look forward to our next meetup! =)


HCD 02 - Select a pre-crafted challenge topic

imvenus design

Selected Topic: 
Challenge 2) How might we provide healthier food options for  people in need?" 

Based on team members' preference, knowledge and time frame of the course, we decided to work on the healthier food options, as it is generally relevant to all members.

We  learned the basics of the Discover phase of the human-centered design process from first meetup. We practiced conducting design methods that help us gain a deeper understanding of the needs of various stakeholders in your community. As part of the class 2 workshop, our design team selected one of three pre-crafted design challenges and then get started conducting Discover research.

We had 2-weeks to complete this class. 

The healthier food options are less accessible and more expensive. Hong Kong has more of an eating out culture but that is slowly changing with increasing interest in healthcare.
Healthier options is available but normally at higher cost.  Does this always have to be the case?  A lot of healthy meals can be prepared at low cost I believe.  I think this topic provides good opportunities to conduct surveys, and the potential of coming up with an impactful solution in the short run is also high.

I like the social problem Cedric raised, i.e. healthier options is available but normally at higher cost. Top of mind example is an organic cucumber in supermarket can cost 3 times more than a cucumber from China! 
Another social problem is the lack of work/life balance of HongKongers. For convenience sake after a long day of work, most would rather have a quick, unhealthy meal outside, than spend another hour cooking a healthy meal at home.

The affordable and competitive dinning culture in Hong Kong is also encouraging HongKongers to spend more, to experience more, to network and socialise (both for business and personal), and most importantly, to have something to talk about (e.g. molecular cuisine).

The options suggested by the course guidelines are as following:
• Challenge 1) How might we encourage low income families to save a little more each week? 

• Challenge 3) How might we enable more young people to become social entrepreneurs?


Uffe ELBÆK — Change the Game:Understanding Project Design

imvenus design

Most projects and enterprises start with one good idea and then jump to team level organisational planning. But Uffe ELBÆK said this process is flawed as the team risks disappearing inside an idea, ignoring the values of the project and whether it addresses real needs in society.

9 steps of Project Design :
- - (Flow of the white board)- - -

As a tri-sector leader with government, business and non-profit sector experience, Uffe shared his insights in Project Design, a 8-step entrepreneurial process reflecting on needs and values which he developed with the founder of VISA International and practiced in his own innovative ventures. 

Further Reading about the event: MaDAsia
About the speaker - Uffe ELBÆK Member of the Danish Parliament

Uffe is a Member of the Danish Parliament and former Minister for Culture of Denmark.  He founded the “KaosPilots - International School of New Business Design and Social Innovation” (KP) in 1991 and was its Principal for 15 years, developing the school as a unique tertiary institution for changemakers and entrepreneurs from all fields. 

KP inspired the creation of similar schools in Norway, Sweden and the Netherlands.  Uffe also founded “Change the Game”, a consultancy focusing onleadership training, political campaigning and social innovation since 2010.

Starry Laser Cut

imvenus design

My first attempt to conduct laser cutting on plywood by the machine model Universal2.3. (Pressure 100%, speed 80%.) Explore the visual and physical form of my personal logo.
It will be super fun to build a 2D to 3D starry planet by the laser cut and  joint technique. For sure, in advance level. :-)

The above starry piece was made in LAB by Dimension+ HK. Through the three hours workshop (over-run 2:00-4:00 pm :-P), I had a basic understanding of the technique for its history,  application, and the various possibility to apply in 3D pieces making, by folding and bending.

The 6 points star visual was inspired by my English name and six fingers by birth nature.