United Colors of Benetton was marking (25 November, 2015) UN International Day for the Elimination of Violence against Women with a campaign focused on equal opportunities and the sale of an orange dress, the proceeds of which will go to UN Women.
The Orange Days Campaign was created by Erik Ravelo, director of Social Campaigns at FABRICA communication research centre.
The Benetton activity ties into UN Women’s ‘Orange the World’ campaign, which is part of the United Nation's push for equality by empowering women worldwide. Benetton’s campaign features images of three women. Each execution shows multiple shots of one of the women dressed in a variety of outfits representing different careers, including soldier, doctor, artist, student, athlete and mother. In the centre of each image is a shot of each woman wearing an orange dress.
The money from sales of the orange dress will be donated to UN Women, which is the United Nation’s agency promoting gender equality, with which Benetton partners.
Erik RaveloErik Ravelo Executive Creative Director
Po Kwan Shek Photographer
Venus Chung Producer Assistant
Marco PavanMarco Pavan Lighting
Jhon MontoyaJhon Montoya Music
Astor HoxhaAstor Hoxha Hair Stylist
Arianna CampaArianna Campa Make up artist
Lorenzo PosoccoLorenzo Posocco Stylist
Giuseppe SileoGiuseppe Sileo Stylist assistant
Produced under FABRICA.